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FreshGro: The Asparagus has Landed

FreshGro: The Asparagus has Landed

T.E.D Member Fresh Direct’s FreshGro team are celebrating the final arrival of their own asparagus harvest, a little later than planned due to the persistently frosty weather conditions seen this spring. The crop, made up of the Backlin, Millennium and Gijnlim varieties, was grown by David Markham and family on their Oxfordshire farm just a stone’s throw from Fresh Direct HQ in Bicester.

Fresh Direct are working with a number of British farmers, growing fruit and vegetables exclusively for them under the brand FreshGro. Having their very own crops allows Fresh Direct not only to ensure still further that the products they distribute are of the very highest quality, but also enables total transparency with their customers; allows them to deviate from the mainstream, producing and providing old, forgotten varieties of crop; and reduces both their own carbon footprint, and the food miles of those serving, selling and eating their fine British produce.

As ever determined to minimise waste, Fresh Direct are committed to using 100% of their asparagus crop, sending those of conventional beauty out to their local, and national clients, while using the quirkier looking stalks in everything from soups and sauces, to pizza toppings and dips. 


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