What did Karma Cola get up to in Sierra Leone?
This month marks the one-year anniversary since the World Health Organisation declared Sierra Leone Ebola-free, and four entrepreneurs who do business in Sierra Leone, headed to the rural villages for the first time since the outbreak.
Simon Coley, co-founder of Fairtrade soft drink company Karma Cola (which has worked with cola growers in remote rural communities of Sierra Leone since 2008); Albert Tucker, Sierra Leone native, Fairtrade movement pioneer and Chair of The Karma Cola Foundation; Tom Barton and Phil Eeles, owners and founders of London burger chain, Honest Burgers, found out how trading with the communities in Sierra Leone has helped rebuild their lives.
The main ingredient in Karma Cola that you won’t find in other cola brands is real cola nuts harvested in the Gola Rainforest. For every bottle sold, 5 pence goes into a fund that, in return for this trade, helps develop economic independence and rebuild society in the aftermath of the 10 year war, and the Ebola outbreak. Last year Honest Burgers created a Karma Cola Burger that donated £1 for every special burger they sold to The Karma Cola Collaboration. They sold over 10,000 burgers and made a huge contribution to the villages supported by Karma Cola. Phil and Tom wanted to see for themselves what was going on in Sierra Leone and get involved with the community. So together with Simon, they made a plan to flip burgers in the jungle and feed ‘Bush Burgers’ to a few hundred people in the villages they work with in Sierra Leone.
To find out more, please check out www.karmacola.co.uk or @karmacolauk.